Namut
versatility through design
Conceptual Project
Shared Platform:
Both Namut and Namut Rugged are built on the same modular SUV architecture, yet each interprets proportion and stance differently to serve distinct roles — urban elegance versus terrain mastery.
- Cabin Placement: Mid-to-rear biased for balanced mass distribution and a sporty aesthetic.
- Overhangs: Short at the front and controlled at the rear for modern SUV efficiency and capability.
- Wheelbase: Long relative to height, lending premium proportions and strong street presence.
City Namut:
Sits lower, with a sleek glass-to-body ratio and larger body-colored surfaces — emphasizing sophistication and aerodynamic efficiency.
Namut Rugged:
Features lifted suspension, higher ground clearance, and exposed underbody volume. Visually, it stands taller with a denser stance — expressing purpose-built durability.
Same skeleton, two souls — refined metropolitan confidence vs. mechanical toughness.
Design Language:
Both vehicles speak a common visual language of precision geometry blended with fluid massing.
The surfacing is taut and technical, avoiding excess softness while maintaining muscular sophistication.
City Namut:
- Form Behavior: Controlled curvature with subtle concave transitions for reflection discipline.
- Surface Tone: Polished, almost liquid-metal quality, with smooth body planes emphasizing premium refinement.
- Volume Distribution: Light upper, heavier lower — expressing grounded stability through proportion, not bulk.
Namut Rugged:
- Form Behavior: Tighter radii and sharper breaklines for structural toughness.
- Surface Tone: Matte or semi-gloss textures for visual durability and contrast.
- Volume Distribution: Visually heavier through cladding and defined fenders, highlighting resilience and practicality.
City Namut:
- Grille: Fine mesh with metallic frame — geometric and architectural, projecting urban sophistication.
- Lighting: Ultra-slim LED DRLs tapering inward, emphasizing horizontal width and precision.
- Lower Fascia: Minimalistic, clean-cut intake openings integrated with body form.
Namut Rugged:
- Grille: Hexagonal honeycomb with thick matte framing — functional, muscular, and assertive.
- Lighting: Higher-mounted DRLs with amber accents for functional visibility.
- Lower Fascia: Sculpted skidplate volume and large vent structures hint at utility and airflow management.
The face distinction establishes a clear emotional gradient — calm and confident vs. strong and ready.
- City Namut: Sits closer to the ground, with large, low-profile wheels emphasizing sleekness and on-road comfort.
- Namut Rugged: Taller ride height, thicker tires, and darker underbody volumes give it a commanding presence.
Both exhibit a low visual center of gravity, maintaining stability and strength — but one prioritizes aesthetic composure, the other mechanical readiness.
The City version stands poised; the Rugged version stands prepared.
Both variants use the same shoulder structure and DLO (daylight opening), maintaining a unified brand identity.
- Character Line: A clean, slightly rising beltline visually lightens the volume while preserving tension.
- Fender Sculpting: Pronounced but resolved — the highlight moves smoothly across the arch, reinforcing dynamism.
City Namut:
- Gloss-black window surround and polished surfaces give an elegant, continuous flow.
- The lower body crease accentuates length and refinement.
Namut Rugged:
- Contrasting matte fender cladding breaks up surfaces with utility-driven segmentation.
- Thicker sidewalls and higher ride height deliver a sense of mechanical honesty and adventure.
City Namut:
- Full-width LED taillight with subtle taper and integrated diffuser detailing.
- Smooth, sculpted tailgate with refined curvature continuity from the shoulder.
Namut Rugged:
- Split lighting with distinct signature blades, visually tied to the front DRLs.
- External spare wheel integration reinforces capability and outdoor readiness.
- Sculpted bumper zone with high departure angle underlines off-road intent.
City Namut:
- Finish: Metallic silver or graphite pearl — clean, upscale, urban tones.
- Trim: Polished aluminum, gloss-black inserts, minimal texture variation.
- Mood: Premium, understated luxury — “executive SUV for modern environments.”
Namut Rugged:
- Finish: Satin aluminum, sand gray, or stone matte — tactical sophistication.
- Trim: Black powder-coated accents, visible screws, and utilitarian surfaces.
- Mood: Functional refinement — “purpose-built design elevated through precision.”
The Namut family defines versatility through design cohesion — two distinct personalities sharing one sculptural DNA.
Namut expresses urban confidence and refinement.
Namut Rugged embodies capability and mechanical strength.
Together, they communicate a design philosophy of adaptability — a vehicle platform that shifts fluidly between worlds without losing its brand identity
Sketch Gallery
