Ideas driven by clients.
In 2006, I partnered with DIGARE Design after Terpel, a leading petroleum company in Colombia, commissioned the development of new product containers. This initiative was part of the company’s broader rebranding strategy.
- Small Containers (¼ Motor Oil, 1 Gallon Motor Oi):
- Rectangular body with slightly rounded edges.
- Vertical grip lines near the bottom for better handling.
- Slanted shoulders that taper into a short, wide screw cap.
- Side panels are flat and bordered by recessed edges, giving a framed look.
- Large Container (Gasoline, ~20L):
- Cube-like but elongated vertically, with a thicker base for stability.
- Integrated molded handle on the top for lifting.
- Wide screw cap, positioned slightly offset to make pouring easier.
- Thick ribbing near the bottom for strength and durability.
- Black dominates the structure (industrial, durable feel).
- Yellow used for caps and side panels (creates contrast and highlights).
- Accent Colors:
- Red & Yellow labels with the Terpel logo, reinforcing brand identity.
- The design is functional yet eye-catching:
- Industrial robustness → sharp edges, reinforced bases, ergonomic grips.
- Brand consistency → all containers share the same black/yellow/red color palette.
- Visual hierarchy → oil bottles use imagery (cars), gasoline container uses bold text for quick recognition.
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