Mario Levi Group 12/17
Branding Strategy
Mario Levi Group Macro Trends Forecast. 2015
Trend forecast for 2015-2020
After six months of in-depth study and analysis of various design style cycles, this forecast has identified four distinct macro groups, each representing a unique lifestyle that will shape future trends.
Initially planned for a five-year period, it has remained in use for over a decade by the Mario Levi Group.
Artisan
Characteristics of the Artisan style: Mineral, art-craft, workhome, country, soft tech, voyager, connecting culture, hybrid design, colorful, unstyled.
Digital Wave
Characteristics of the Digital Wave style: Bold vision, light, optical, rainbow, strange beauty, 1970’s + 1980’s disruptive, sound, neon, urban tech.
Elemental
Characteristics of the Elemental style: Creative, new cool, reseting, city limits, instinct, ecosystem, romantic, emotional, conscious, minerals, natural, utility.
Mastery
Characteristics of the Mastery style: Dramatical, technology+style, opulent, gothlete, logos-icons, super-warrior, exaggerated aesthetics, flawless eng. 3d structures, armor, performance
Category:
Graphic Design - Branding
BOOK
ILLUSTRATION
FORECAST
MacroTrends Forecast 2015-2020 cover
MacroTrends Forecast - 4 Trends
Inner pages - Artisan
Inner pages - Mastery & Digital Wave
Auto&Design Magazine 229 March/April 2018
Article (Surfaces&Design): HOW EXCELLENCE CHANGES
Pgs. 64-69
