Industrial & Product Design -
products and ideas driven by client needs.

Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences.
Through a unique combination of expertise, a good attitude, strategic problem-solving process, innovative products, systems, services, technology and experiences in a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, a system, a service, an experience, better.
Watch - listening - learning - exploration - compare - analysis - user - human factors - requirement.
The fist stage in any design project has to begin with research. Investigating people, communities, behaviors, existing products, tendencies, materials, manufacturing methods and markets. The quest for information, will ultimately lay the foundation to the design process.
Innovation - Thinking - Conceptualization - Brainstorming - Fun - Hierarchy - Sketching - Renders - Integration - Alternatives - Models - Prototypes.
Design shines new light on Brand qualities, yet retains its intrinsic values.
Finalize - Check - Test - Launch - Pre-production - Production - Marketing - Sales.
Development of the design alternative(s): after having defined which design alternative(s), these are developed using different tools to show in greater depth and detail each part of the project.
Projects Completed
What sets me apart is my robust, user-centered design approach. My design process always begins with a deep understanding of the challenge at hand. I allow user experience to drive this process resulting in beautiful, functional, intuitive and mechanically feasible products.
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